Umbral Interactive
Building the identity of an independent game studio designed to carry distinctive narrative worlds.
Description
Umbral Interactive is an independent game studio created around a clear ambition: developing narrative experiences with distinctive worlds exploring the boundaries between reality, memory and the unknown. Its identity needed to express this vision while remaining flexible enough to support multiple projects. I developed the brand from the ground up, including naming, positioning, visual identity, logo design, art direction and communication. The name draws from the Latin word umbra, meaning “shadow”, while the spiral symbol evokes a spreading wave, a rift and an echo of the past. Its open shape conveys ideas of rupture, movement and instability.
Contribution
- Brand Strategy
- Naming
- Creative Direction
- Art Direction
- Visual Identity
- Logo Design
- Communication
Technologies
- Affinity Designer
- Illustrator
- Photoshop
- Figma